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      12-27-2013, 07:45 AM   #1
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Audi Plans $30 Billion Investment Through 2018, Will Expand Model Range to 60 Cars

Big investment news from BMW's neighbors in Bavaria:

Audi Plans $30 Billion Investment Through 2018, Will Expand Model Range to 60 Cars

Quote:
Audi said on Friday that it plans to invest around €22 billion ($30 billion) in the course of the next five years as it battles its chief rivals in the luxury car segment.

Calling the plan its “largest investment program ever,” the Ingolstadt-based automaker plans to invest in new models, innovations, and an expansion of its world-wide production network. Audi said that 70% of its investment is intended for new models and technologies. It will spend €16 billion on fixed assets and €6 billion on capitalized development costs…
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      12-27-2013, 07:58 AM   #2
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60 cars? baby Jesus. That's bonkers.
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      12-27-2013, 08:03 AM   #3
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Quote:
Originally Posted by Raja Ventureshield View Post
60 cars? That's bonkers.
Most people don't realize that the Ingolstadt-based automaker currently has 49 models already.
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      12-27-2013, 09:36 AM   #4
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Quote:
Originally Posted by JSpira
Quote:
Originally Posted by Raja Ventureshield View Post
60 cars? That's bonkers.
Most people don't realize that the Ingolstadt-based automaker currently has 49 models already.
Are they considering body style variations separate models? Like avante vs. sedan. I'm able to count maybe high 20s if we're talking strictly A4, S4, RS4, etc.
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      12-27-2013, 09:39 PM   #5
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