E90Post
 


The Tire Rack
 
BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General Automotive (non-BMW) Talk + Photos/Videos > AMG Head says no to buying Aston,but he does shine some light into the future....



Reply
 
Thread Tools Search this Thread
      04-27-2014, 08:50 PM   #1
The Automotive Enthusiast
Retired BMW Genius
The Automotive Enthusiast's Avatar
United_States
2895
Rep
3,404
Posts

Drives: 2018 Audi S5 Coupe
Join Date: Apr 2010
Location: DMV

iTrader: (1)

AMG Head says no to buying Aston,but he does shine some light into the future....

I absolutely LOVE this guy.

Quote:
Last year, Merc’s AMG division signed an agreement to supply Aston Martin with engines. But was that, as widely rumoured, just the first step in a German takeover of Britain’s most venerable sports car maker? Top Gear caught up with AMG boss Tobias Moers to find out – and grill him on the new AMG GT sports car.

But first up, the big one: is Merc planning to buy out Aston? Can the Gaydon firm survive without more Mercedes involvement?

“That [AM’s disappearance] would be the result if we hadn’t stepped in,” says Moers. But is it just an engine deal, or is AMG looking at more than that? “Just the engines,” he says. “We provide them with the engines and the electronic architecture – this is something that can kill you if you don’t have an automotive sugar daddy.”

Pushing Moers on the details of the partnership, he puts it this way: AMG is a supplier and is quite busy enough with its own stuff to be thinking too much about buying AM, thanks very much.

“Aston Martin has to do a lot of homework to integrate the new engines and electronics,” he says. “No one has the time to discuss any more involvement than that for now.”

So if not just the first step in a much larger deal, the Aston deal must be all about the cash? “Of course,” says Moers. “There is a business case for AMG. If we didn’t make a profit there would be no sense to it.”

And there’s nothing more to the rumours about AM sharing the platforms for the GL and SL?

“Look,” says Moers. “The homework for these guys at Aston for the next two to three years is so big, just for the engines. All these rumours about platform sharing are nice but no one at Aston or Mercedes has the time to discuss them.”

The main reason for that lack of time is that Moers is busy preparing AMG’s second car, the Mercedes AMG GT. It’s plunging into what Moers refers to as the ‘ambitious sports car segment’, currently headed by the Porsche 911. Will the AMG GT have the spurs to beat that?

Moers isn’t saying. But he is saying this: “When AMG steps into a segment we have never stepped into before – like A45, like SLS – we are not driven by existing thinking. We are driven by our competitive racing attitude to get on the podium.” If the firm’s current F1 form is anything to go by, the AMG GT shouldn’t be too shabby, then.

But let’s wait until the GT’s launch in September. Lewis might have wrapped up the championship by then. Maybe AMG will do the same for the sports car market shortly afterwards.

On the subject of F1, Top Gear asks Moers if we’ll see any trickle-down from the firm’s racing operation to its road cars. The answer is an unequivocal ‘yes’. “A good example of the transfer of tech from F1 to the road cars, is the battery for the SLS Electric Drive,” he says.

“Brixworth [where the engines for the F1 cars are developed at Merc’s ‘HPP’ facility] brought the knowledge for the F1 KERS systems to that car. The result was a 60KWh capacity battery with a 552kW (751hp) output weighing just 520kg.”

Impressive, but still a little esoteric. On pushing Moers for more everyday applications, he backs off the mechanical stuff and gets all philosophical.

“It’s not always about the technology,” he says. “It’s more about the AMG attitude of always striving for more driving performance, always being one step ahead. Our engineering attitude is exactly the same at HPP as it is at AMG.”

On the high concept stuff, someone at AMG must have tried to fit one of the new F1 engines into a Mercedes, no? “Ha, no,” says Moers. “We have had that idea but we did not execute it.”

Is that because of lack of a time and something that wouldn’t be ruled out in the future? “I would rule it out completely,” says Moers, shutting the door on that idea. “Because that’s impossible.”

OK, so what exactly is the relevance of the new F1 cars to road cars then? The answers are coming, says Moers. ‘There will be a more intensive co-operation between Brixworth and AMG for the engines of the future.”

How long? Two, five years? “No, that is much too long,” says Moers. “We are impatient…”
http://www.topgear.com/uk/car-news/a...view-2014-4-22
__________________
Quote:
Originally Posted by LucBroDude View Post
TRAITOR.
Quote:
Originally Posted by LucBroDude View Post
TRAITOR.
Appreciate 0
      04-28-2014, 02:09 PM   #2
Razzy
Lieutenant
Razzy's Avatar
Canada
242
Rep
509
Posts

Drives: N/A
Join Date: Sep 2008
Location: Ontario, Canada

iTrader: (0)

Thanks. Interesting indeed.
Appreciate 0
      04-28-2014, 02:29 PM   #3
MediaArtist
There is No Substitute
MediaArtist's Avatar
United_States
72
Rep
1,186
Posts

Drives: Audi A6, 997 GT3 RS, E90 335i
Join Date: Apr 2010
Location: Laguna Beach, CA

iTrader: (0)

I can see a future where all high end European cars will just be German engines in different shells.
__________________
'13 Audi A6
'07 Porsche GT3 RS
'08 BMW E90 335i
Appreciate 0
      04-28-2014, 03:31 PM   #4
The Automotive Enthusiast
Retired BMW Genius
The Automotive Enthusiast's Avatar
United_States
2895
Rep
3,404
Posts

Drives: 2018 Audi S5 Coupe
Join Date: Apr 2010
Location: DMV

iTrader: (1)

Quote:
Originally Posted by MediaArtist View Post
I can see a future where all high end European cars will just be German engines in different shells.
The question is, how much longer can those 'high end European' cars last with just offering cars to the very well off so that they can use those engines, lol.
__________________
Quote:
Originally Posted by LucBroDude View Post
TRAITOR.
Quote:
Originally Posted by LucBroDude View Post
TRAITOR.
Appreciate 0
Reply

Bookmarks


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 01:51 PM.




e90post
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST