[Video]:Porsches can be used everyday

-=Hot|Ice=- · 03-28-2011, 06:35 PM

Quote:

Company: Porsche Cars North America

Brand: Porsche

Medium: TV

Ad Agency: Cramer/Krasselt, Chiacgo.

Product: 911, Cayman

Campaign: Engineered For Magic. Everyday.

What We Like: The soundtrack, and the depiction of people using their Porsche sports cars for everyday driving and living is a nice change of pace for the brand and the ad work. We especially like the scene of the 911 trudging through snow, which it does with great aplomb thanks to a superior all-wheel-drive system. Porsches are seen as indulgences for men mostly that are often kept in garages under tarps when the snow falls. I'm not sure I would ever load mulch into a Cayman, but we do like the idea of the kids getting picked up from school. The yellow paint job for that 911 was a lovely touch by the ad creatives.

What We Don't Like: Not too much, though there is a bit of the strategy showing. The economy is still about as zippy as a Smart Fortwo and there's much talk about the lines and definition of luxury changing to more value and sensibility, all of which makes this campaign seem a little defensive to us.

Strategy: Porsches is not as impractical as you think. They can be great in the snow. You can get enough mulch in one to fill one of those upside-down tomato growers that hangs on your condo patio. A 911 can carry two small kids in the backseat, provided they are not part of the national obesity problem. We think Porsches, especially the 911, are fabulous sets of wheels that anyone would be proud to own for maximum driving excitement and brand appeal. But practical? Not on your Nellie.

Grade: B+

http://www.autoblog.com/2011/03/28/a...eryday-people/

MediaArtist · 03-28-2011, 09:04 PM

A 997 Turbo soccer-mom-mobile. I love it.

MediaArtist · 03-28-2011, 09:05 PM

Quote:

Originally Posted by sorinel999

why couldn't the mom driving the school bus be black and picking up her black son and his white friend?

The Cadillac commercial is playing one channel over.

blender · 03-28-2011, 09:10 PM

How much sick can can be wrung out of two elementary school boys sitting in the back of a 997 sliding through a chicane?

NewYearsBoy · 03-28-2011, 10:29 PM

WOW.. Cool Commercial..

CAPSGOD · 03-28-2011, 10:43 PM

Quote:

Originally Posted by MediaArtist

The Cadillac commercial is playing one channel over.

German makes have a hood presence as well..

icyunv · 03-28-2011, 10:47 PM

sold on school bus, its time to talk to the wife.

Quote:

Originally Posted by -=Hot|Ice=-

http://www.autoblog.com/2011/03/28/a...eryday-people/

NewYearsBoy · 03-28-2011, 10:50 PM

Quote:

Originally Posted by CAPSGOD

German makes have a hood presence as well..

HAHAHA^^ ridiculous looking cars... Not a fan of the Audi But I kind of like the Benz and BMW... The pant on the BMW is AMAZING... I still would never drive them....

blue2fire · 03-29-2011, 03:52 AM

The Pickup should have been a 911. It needs the weight.

blue2fire · 03-29-2011, 03:54 AM

Quote:

Originally Posted by sorinel999

why couldn't the mom driving the school bus be black and picking up her black son and his white friend?

Because it is so unlikely either way.

stickypaws · 03-29-2011, 12:10 PM

Xmas tree hauler. (Keanu Reeves' 993.)

gonzo · 03-29-2011, 04:59 PM

Who knows?

lopealle · 03-29-2011, 06:42 PM

Quote:

Originally Posted by sorinel999

why couldn't the mom driving the school bus be black and picking up her black son and his white friend?

really who cares dude

Cdnrockies · 03-29-2011, 10:12 PM

Great commercial!

I love how many Porsche drivers actually drive their cars year round. I was leaving work the other day and a Turbo was heading back into town from the ski hill complete with ski rack on top.

adrian1480 · 03-30-2011, 06:03 PM

fuck it. my next car is gonna be a Porsche.

here's hoping it can actually handle itself in inclimate northern weather.

Cdnrockies · 03-30-2011, 06:37 PM

Quote:

Originally Posted by adrian1480

fuck it. my next car is gonna be a Porsche.

here's hoping it can actually handle itself in inclimate northern weather.

I've been thinking the same thing.

I see lots of Porsche's throughout the winter up here...see my post above yours.

Brandon26pdx · 03-30-2011, 09:46 PM

Yeah 997 Turbo school bus is so not happening no matter what color the mom is. Has it happened once before? Maybe. Will it happen even again in the next 100 years? Doubtful

Cdnrockies · 03-31-2011, 12:57 AM

Quote:

Originally Posted by Brandon26pdx

Yeah 997 Turbo school bus is so not happening no matter what color the mom is. Has it happened once before? Maybe. Will it happen even again in the next 100 years? Doubtful

Speak for yourself.

Only way I can make it happen is if wifey gets equal access.

whitejdm · 03-31-2011, 11:43 AM

I see 911's (turbos or otherwise) driving in the winter all the time. The weather is TERRIBLE for 5 months of the year so that's a testament to how well they work everyday.

03-28-2011, 09:04 PM	#2
MediaArtist There is No Substitute 72 Rep 1,186 Posts Drives: Audi A6, 997 GT3 RS, E90 335i Join Date: Apr 2010 Location: Laguna Beach, CA iTrader: (0)	A 997 Turbo soccer-mom-mobile. I love it. __________________ '13 Audi A6 '07 Porsche GT3 RS '08 BMW E90 335i
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03-28-2011, 09:10 PM	#4
blender Custom User Title 141 Rep 661 Posts Drives: black Join Date: Feb 2009 Location: n iTrader: (0)	How much sick can can be wrung out of two elementary school boys sitting in the back of a 997 sliding through a chicane?
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03-28-2011, 10:29 PM	#5
NewYearsBoy Colonel 68 Rep 2,352 Posts Drives: IS 300 Join Date: Mar 2010 Location: Bradenton FL iTrader: (0) Garage List 2010 135i M-Sport [0.00]	WOW.. Cool Commercial.. __________________ -------------------------------------------------------------- "Speed never killed anyone its very important to get that straight, Speed has never killed a soul. Suddenly becoming stationary thats what gets people." - Jeremy Clarkson
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03-29-2011, 12:10 PM	#11
stickypaws Dictator 55 Rep 1,811 Posts Drives: people crazy Join Date: Mar 2008 Location: where you want to be iTrader: (0)	Xmas tree hauler. (Keanu Reeves' 993.)
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03-29-2011, 04:59 PM	#12
gonzo Lieutenant General 10190 Rep 14,395 Posts Drives: as many as possible Join Date: Jan 2007 Location: TeXXXas iTrader: (0)	Who knows? Attached Images __________________ Crazy Diamond
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03-29-2011, 10:12 PM	#14
Cdnrockies Banned 49 Rep 1,109 Posts Drives: BMW's Join Date: Oct 2009 Location: Calgary iTrader: (0)	Great commercial! I love how many Porsche drivers actually drive their cars year round. I was leaving work the other day and a Turbo was heading back into town from the ski hill complete with ski rack on top.
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03-30-2011, 09:46 PM	#17
Brandon26pdx Lieutenant Colonel 28 Rep 1,938 Posts Drives: 2011 135i Join Date: Oct 2007 Location: Portland, OR iTrader: (1)	Yeah 997 Turbo school bus is so not happening no matter what color the mom is. Has it happened once before? Maybe. Will it happen even again in the next 100 years? Doubtful
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03-31-2011, 11:43 AM	#19
whitejdm Private First Class 7 Rep 120 Posts Drives: Z4M Join Date: Mar 2008 Location: Canada iTrader: (1)	I see 911's (turbos or otherwise) driving in the winter all the time. The weather is TERRIBLE for 5 months of the year so that's a testament to how well they work everyday.
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