[Nikki]

i had to make a print ad showing resonance which is a play on words.
the idea is kind of eh but i would like suggestions on the ad itself. making a magazine ad is harder than i thought lol. i'm not too thrilled with it and would like some feedback. thanks guys

[ZuerstBMW]

Great job, I like it

[findtom]

The "needle and tread" thing is kind of cool but seems more like an ad for tires than for a car. Maybe should have a tagline touting the grip of the tires your selling.

Maybe less is more for the design too... it's a bit too in your face.

That's my 2 cents.

[KL2DC]

Originally Posted by findtom

The "needle and tread" thing is kind of cool but seems more like an ad for tires than for a car. Maybe should have a tagline touting the grip of the tires your selling.

Maybe less is more for the design too... it's a bit too in your face.

That's my 2 cents.

I agree with your feedback, but I'd like to add that the 'in your face' approach is consistent with Pontiac's brand image

[Taittinger]

Do you have to use "needle" and "tread"? "Needle" and "thread" (the basis of your use of needle and tread, I assume) really have no place in the automotive world and the image for needle is a little obscure... Not that I can come up with anything better at the moment.

[KL2DC]

Nikki..how bout this. Let's keep the needle and thread motif idea for a moment....and start off with an actual needle and thread weaving through a silk sheet, then you present the idea/concept that the new Pontiac Solistic needles and threads its way through corners as effortlessly and as needling through soft silk sheets...or something like that.

[Taittinger]

Not much better but maybe using wheel power as a play on will power?

[ksfrogman]

I like the metaphor, but doesn't resonance need to strike a chord with its target market?

This is very tough.

Didn't BMW recently have an example of resonance marketing with their new E92 Coupe d'etat?

[findtom]

Originally Posted by KL2DC

I agree with your feedback, but I'd like to add that the 'in your face' approach is consistent with Pontiac's brand image

You mean in their actual ad design? I just meant that it should be more spaced out (i.e. have more empty *******.... most car ads do.

[findtom]

Originally Posted by KL2DC

Nikki..how bout this. Let's keep the needle and thread motif idea for a moment....and start off with an actual needle and thread weaving through a silk sheet, then you present the idea/concept that the new Pontiac Solistic needles and threads its way through corners as effortlessly and as needling through soft silk sheets...or something like that.

I think that would be kind of hard to illustrate in a print ad.

[Nikki]

Originally Posted by KL2DC

Nikki..how bout this. Let's keep the needle and thread motif idea for a moment....and start off with an actual needle and thread weaving through a silk sheet, then you present the idea/concept that the new Pontiac Solistic needles and threads its way through corners as effortlessly and as needling through soft silk sheets...or something like that.

that's a good idea, i'll work that over.

the only other things i came up with were kind of just words not sayings.

one was revvolution or revvolutionary and showing the guages
the other was soulstice and showing a jazz club or something, but i don't know how to incorporate the car into that, but maybe i don't need to

[ksfrogman]

What about a picture of that car with Winter background (e.g., Christmas trees, snow, etc.), with the caption reading "A Winter Solstice."

[ksfrogman]

or "You gotta have Soul!" with a photo of the car's engine. Soul phonetically sounds like Solstice. The consumer will identify "soul," i.e., the car's soul is its sophisticated, powerful engine, and will remember "Solstice."

[findtom]

Originally Posted by Nikki

that's a good idea, i'll work that over.

the only other things i came up with were kind of just words not sayings.

one was revvolution or revvolutionary and showing the guages
the other was soulstice and showing a jazz club or something, but i don't know how to incorporate the car into that, but maybe i don't need to

Hmmm... I like the play on rev and soul. Those are good ideas if you can get them across properly. There might be some other way to illustrate "soulstice" other than a jazz theme. Haha, maybe a trail of notes coming out of a sax making the shape of a curvy road with the car driving on it?

[Taittinger]

Originally Posted by ksfrogman

What about a picture of that car with Winter background (e.g., Christmas trees, snow, etc.), with the caption reading "A Winter Solstice."

It would be tough marketing a convertible with a winter theme, and I think she has to use a homonym for the intended word.

[ksfrogman]

Originally Posted by Taittinger

It would be tough marketing a convertible with a winter theme, and I think she has to use a homonym for the intended word.

Okay, then "a Summer Solstice."

[Nikki]

oh and i don't know why i made it a horizontal layout lol i'm retarded, here is a vertical one. i think it looks a lot better.

[ksfrogman]

Or, an EKG or heart photo showing "Pulse 110," and the Soul of the Car.

"Heart & Soul"

[Nikki]

Originally Posted by findtom

Hmmm... I like the play on rev and soul. Those are good ideas if you can get them across properly. There might be some other way to illustrate "soulstice" other than a jazz theme. Haha, maybe a trail of notes coming out of a sax making the shape of a curvy road with the car driving on it?

wow, great idea! i don't know if i could take that from you lol but i guess since i'm not making money off of it, i'll give it a shot.

[ZuerstBMW]

Needle and tread, no stitching required.

[findtom]

Originally Posted by Nikki

wow, great idea! i don't know if i could take that from you lol but i guess since i'm not making money off of it, i'll give it a shot.

It's all yours if you think you can work something with it... it will take some damn fine photoshop skills to look good though!!

[ksfrogman]

Nikki, since you're on the "Needle and Tread" theme, what about adding to the bottom of the ad, "Precision and power by Pontiac--the new Solstice!"

Are you trying to appeal to women who can identify with sewing?