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      04-05-2010, 05:18 AM   #1
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RS5 going Stateside

As you will be aware, Ausi has officially stated that the RS5 will be coming to both Canada and the USofA. No official prices have been released but if they follow the lead set by the S4 and recent models it will be a little dearer than the competition but probably not excessively so.

This will be a welcome addition to this market and increase the possibilities open to those needing to carry a maximum of 4 people and looking for something more exclusive than the regular choices currently available.
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      04-05-2010, 08:16 AM   #2
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UH OH! If it can be had for less than $70k, Houston, we have a problem.
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      04-05-2010, 08:28 AM   #3
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Originally Posted by ACZakka325i View Post
UH OH! If it can be had for less than $70k, Houston, we have a problem.
Uh.

Starting at 77,700 euros, the equivalent of about $105,600. Depending on current exchange rate.
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      04-05-2010, 08:53 AM   #4
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^its always cheaper in the states tho.
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      04-05-2010, 08:55 AM   #5
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From what I understand is that Audi did some "research" as to what the US market would pay before committing to send it over.

A nickel says it will be a +100K base price here or right near 100. And they will get it if limited availabilty.
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      04-05-2010, 09:01 AM   #6
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Quote:
Originally Posted by gonzo View Post
From what I understand is that Audi did some "research" as to what the US market would pay before committing to send it over.

A nickel says it will be a +100K base price here or right near 100. And they will get it if limited availabilty.
Where'd you come up with that bullshit? Gimme a break. The base price will be around $70k+...unless you're saying the RS5 is competing with the M5/M6.
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      04-05-2010, 09:14 AM   #7
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I read it. If an incorrect article, then I/they are wrong.

We will see when it is official. I did not say it was competing with anything.

Mark this post. I say 100 you say 70. If it ends up being 85 it's a tie.
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      04-05-2010, 09:25 AM   #8
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Quote:
Originally Posted by ArmyBimmerDude View Post
Where'd you come up with that bullshit? Gimme a break. The base price will be around $70k+...unless you're saying the RS5 is competing with the M5/M6.
I would also say that's what Audi's thinking. RS5 = M6.
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      04-05-2010, 09:32 AM   #9
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Quote:
Originally Posted by gonzo View Post
I read it. If an incorrect article, then I/they are wrong.

We will see when it is official. I did not say it was competing with anything.

Mark this post. I say 100 you say 70. If it ends up being 85 it's a tie.
I don't know if 100k will be the base, but I'm sure a fully optioned one will get up in the 90s.
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      04-05-2010, 09:35 AM   #10
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I have no idea and really don't care. I just put what I read. It isn't like I typed OFFICIAL.

Audi's main guy Stadler, I think, will say it is going up against the M3/AMG. Will they will be as available as the M/AMG?

100 might be reaching but again it was just something I read on the webz.



If it is in the 80's and has more feel than the S5 I drove then it will be worth a peek.
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      04-05-2010, 09:58 AM   #11
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If you look at the UK market, an RS5 is 57,480 pounds. The S6 is 58,485 pounds, and the M3 convertible is 57,285 pounds.

So extrapolating that the US market M3 convertible is $67,050 and the US market S6 is $76,100, you could assume that the US market RS5 will be between $67k and $76k baseprice. The Audi UK site doesn't have option pricing up yet, so it's hard to say just how high you could option an RS5 just yet.

Oops, scratch that, the .de site has options listed in euros:
http://www.audi.de/etc/medialib/ngw/...preisliste.pdf

Looks like the Sport Diff isn't standard, seems ridiculous. But major cost options appear to be wheel choices and various levels of leather on the inside, plus nav. Assuming the above base price, you'd be hard pressed to push an RS5 into six figures.
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      04-05-2010, 10:14 AM   #12
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footie would post this lol
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      04-05-2010, 11:24 AM   #13
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Quote:
Originally Posted by Red Bread View Post
If you look at the UK market, an RS5 is 57,480 pounds. The S6 is 58,485 pounds, and the M3 convertible is 57,285 pounds.

So extrapolating that the US market M3 convertible is $67,050 and the US market S6 is $76,100, you could assume that the US market RS5 will be between $67k and $76k baseprice. The Audi UK site doesn't have option pricing up yet, so it's hard to say just how high you could option an RS5 just yet.

Oops, scratch that, the .de site has options listed in euros:
http://www.audi.de/etc/medialib/ngw/...preisliste.pdf

Looks like the Sport Diff isn't standard, seems ridiculous. But major cost options appear to be wheel choices and various levels of leather on the inside, plus nav. Assuming the above base price, you'd be hard pressed to push an RS5 into six figures.

I can't find that article hinting at 100 for poop.

Oh well. I wish i could find it so as to hopefully see buyamericanordie.com as the website.

At any rate, other than the rear spoiler, I like it alot (visually).
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Last edited by gonzo; 04-05-2010 at 11:31 AM..
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      04-05-2010, 01:18 PM   #14
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Quote:
Originally Posted by Red Bread View Post
If you look at the UK market, an RS5 is 57,480 pounds. The S6 is 58,485 pounds, and the M3 convertible is 57,285 pounds.

So extrapolating that the US market M3 convertible is $67,050 and the US market S6 is $76,100, you could assume that the US market RS5 will be between $67k and $76k baseprice. The Audi UK site doesn't have option pricing up yet, so it's hard to say just how high you could option an RS5 just yet.

Oops, scratch that, the .de site has options listed in euros:
http://www.audi.de/etc/medialib/ngw/...preisliste.pdf

Looks like the Sport Diff isn't standard, seems ridiculous. But major cost options appear to be wheel choices and various levels of leather on the inside, plus nav. Assuming the above base price, you'd be hard pressed to push an RS5 into six figures.
You are missing one vital component. Sales volume. The RS5 won't sell nearly as many units in the US or Globally as the S6. And forget about comparing to the M3's volume. I've posted this before, but the RS4 only sold something like 2,500 units in the US. The e46 M3 sold well over 50k. The e92 M3 was projected as selling 100k total. This amount of bulk allows the price to drop. I don't think the RS5 will benefit from the same circumstances. Taking into account the price of the older RS4, I can't see a base price lower than $70k. And probably more like $80k. You're paying for exclusivity.

A quick search found that the RS4's MSRP was 49,980€, which ended up being $73,520 (US).
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      04-05-2010, 01:26 PM   #15
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Quote:
Originally Posted by UltimateBMW View Post
I don't think the RS5 will benefit from the same circumstances.
No, but pricing it over the M3c and below the S6 will still allow it to be right in line with where the B7 RS4 was. It's not going to be more than $75k in the US, no matter how low volume they expect it will be. The sold something silly like 60 RS4 convertibles in the US, and those were still "only" $82k.

Plus the B7 RS4 had a slight performance advantage over the E46 M3, but the B8 RS5 will likely not outperform the E92 M3 coupe in any manner. There just isn't room for them to move price up from the B7 car, no matter how low volume it will be.

You're also comparing past euro pricing to current euro pricing, which isn't really apples to apples.
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      04-05-2010, 01:33 PM   #16
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Quote:
Originally Posted by UltimateBMW View Post
You are missing one vital component. Sales volume. The RS5 won't sell nearly as many units in the US or Globally as the S6. And forget about comparing to the M3's volume. I've posted this before, but the RS4 only sold something like 2,500 units in the US. The e46 M3 sold well over 50k. The e92 M3 was projected as selling 100k total. This amount of bulk allows the price to drop. I don't think the RS5 will benefit from the same circumstances. Taking into account the price of the older RS4, I can't see a base price lower than $70k. And probably more like $80k. You're paying for exclusivity.

A quick search found that the RS4's MSRP was 49,980€, which ended up being $73,520 (US).
You are quite right, the RS5 will be more limited than what the S6 is but this will be true for every market you care to look at. I personally think between $70-85K and the reason for such a wide variation is the unknown spec a US car could possibly come with compared to Europe.

I can see why some would view it as an M6 rival, it's a bigger car externally than the M3 but it's performance is squarely aimed at the smaller M so I doubt it will be price towards anything other than the M3.
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      04-05-2010, 10:48 PM   #17
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if it bases at 100 people might as well put up 10-20 more grand and get an r8
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      04-05-2010, 11:43 PM   #18
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Quote:
Originally Posted by duyh View Post
if it bases at 100 people might as well put up 10-20 more grand and get an r8
thats true. there is no way a fully optioned rs5 should even come close to the base price of the r8.

the rs4 is a rare car. i've seen maybe 5 or 6 total on the streets. but the base price needs to also be higher than a fully loaded s5.
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      04-06-2010, 08:49 AM   #19
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I would be shocked if an RS5 stickers for much more than an M3 here in the states....

Then again, Audi does have some outrageous pricing...
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      04-06-2010, 11:15 AM   #20
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Great news. Finally Ican get my dream car.

FWIW. I do think for the numbers it will put up + quattro it's worth about 10K more USD than the M3.

I have waited forever for this day, I'm soooooooooo happy.

I am Canadian, so AWD is a huge plus. Especially when it's in a top notch NA 4.2L powerplant V8 with a renowned DSG gearbox!

Make no mistake, I'm not an Audi fanboy, but this car has definitely made me commit to another car instead of an M3.
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      04-06-2010, 02:51 PM   #21
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I could almost guarantee that it will cost 10k more than the M3 but as you said, for those seeking M3 performance but the benefits on awd in a really attractive package then the cost difference will be well worth it.

Personally I am hoping that they give us a new RS4 Avant in the not to distance future, this will be my dream car.
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      04-06-2010, 03:16 PM   #22
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Im a big Audi fan and I dont care for the RS5....I'd rather get a B7 RS4...One of the reason is that I dislike the DSG in the RS5....Second is the styling.
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