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There are plenty of angles on this:
1) Maybe BMW "buyers" are getting older so they need "softer" ride instead of going for MB or similar.
2) Most new cars are just getting bigger and heavier, and no matter how much power you add, it is hard to mask the weight (maybe new crash regulations?).
3) BMWs were quite expensive in comparison to about 10 years back, but now they want to sell more, so making it cheaper makes sense for them in sales, which in turn cost savings have to come from somewhere.
4) Maybe enthusiasts is a dying breed, so they do not make enough sales numbers to justify satisfying them. Remember, most people are not, therefore no need to spend the money for benefit of a few. I have a cousin who works in marketing, and experts came up with best alcohol drink which all of them liked very much, but the kick is it failed miserably with regular people. The point is, experts / car magazine drivers are not regular people, therefore what they think is good might not = $$$.
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