Quote:
Originally Posted by Kyle B
What's happened is that BMW has gotten so focused on volume sales that they've forgotten how to engineer a purist's sports car that's accessible to people who can't spend 6 figures on a car.
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I know it's sad. I hope Porsche doesn't go the same direction as BMW but if the launch of Macan is any indication Porsche also needs volume sale to feed its sporting R&D department and I hope it ends there. BMW has gone pass the point to keep its R&D alive to catering to its shareholder's never ending demand for top line growth and profit margins.