[Red]

I think the E90 is relatively inexpensive. Considering that the average American income is rougly 35 grand a year, most people could FEASIBLY afford to own one. I see tons of people driving Ford Expedition Eddie Bauer editions and wonder why didnt they purchase a beautifully engineered 3 series instead? One could argue because of the room, but why didn't they opt for a $20,000 Dodge Caravan instead? My point is that people when people think of BMW, they think, "whoa, outta my league", but then turnaround and spend 45k on a Expedition.