Quote:
Originally Posted by Boost Gomez
I understand the point being that the Genesis is a better value, but the severe lack of originality is a bigger statement IMO.
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Exactly my point.
If people have seen me post here, I'm as far away from a badge whore as possible, but even I know that car purchasing decisions come down to a few factors:
1) Affordability - We buy what we can afford
2) Performance - We buy what entertains us
3) Aesthetics - We buy what looks good
4) Reliability - We buy good craftmanship
#3 is a huge failure for Hyundai, even the Genesis, because both the Sedan and Coupe can be mistaken for other cars easily. Just this morning, a co-worker thought who was looking over my shoulder thought the Genesis was a modded G35/37. I had to point out that it was a Hyundai.
Hyundai hasn't defined a unique aesthetic quality to their cars.
BMW = Kidney Grills / Angle Eyes
Mercedes = Bisected Grill
Audi = Stupid looking Olympic circles
Ferrari = The raging Pony, and huge side vents
Corvette = The 4 lights you usually see after one has rolled by you.
Porsche = The beetle back (from the rear engine setup)
What is unique about a Hyundai that someone can readily identify? Nothing, and that's why Hyundai as a brand lacks any badge recognition.