Quote:
Originally Posted by seriousm3
They have that car.
its an mz4 coupe.
No one buys it.
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+1. The market for low end 4 cylinder cars is taken care of with cars like the Mini Cooper, Subaru, etc.
Granted some of these cars lack RWD, or only offer 4WD.
However, the majority of folks who spend $40-$60k for a car, want all the luxury too.
Just compare the MZ4 coupe/vert to other BMW sales.
There is a tiny market for a stripped down BMWs. Also I believe BMW's cost structure is such that it could not build a $20-$30k car and make money even if it tried. It would be like contracting NASA to build shopping carts.