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Also, if you were to build say an E36 M3 to meet today's crash test and safety standards, it would be much heavier than what it was back in the mid 90s. Then, like the others were saying, add all the comfort technologies in and you've got a heavy car. I think they've done their best to keep the weight down while still producing a car that maintains a level of comfort and performance as good or better than it's competitors.
To lose significant weight, you'll have to give up soe of the comfort features which most buyers in this price range are not willing to give up.
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