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There have already been a few tests of this theory with the Audi S4 Avant. They sold a few hundred in the final years they brought them to the US. That's a pretty good indication of the size of the market and that car was gorgeous.
I had a 2008.5 GTI and it was probably one of the best cars I've owned. It had great fit and finish for the money and drove great for a $26k car. That same car with a price tag $10k higher, although with AWD and more power, starts to feel a little cheap. You can get into a Q5 for that.
I'm excited for the Golf R but that, too, requires a very specific buyer. You're not selling it to people who crave performance because the M235i is a better option for that and you're not selling it to buyers looking for utility because the Q5 is better at that. You're only selling it to people who are looking for a Golf R. That's a very narrow demographic.
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2018 Jeep Grand Cherokee High Altitude Hemi | 2010 S4 Sold | 2010 BMW 135i Retired | 2006 Lotus Exige Sold
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