Something like that
. lol.
I can't believe I still see ads for that stuff in the back of magazines. I put them in the same category as the BS male enhancement products that are out...it's placebo. There obviously is a science to it but I highly doubt any of the ones that are advertised all over the place work. I'm sure there are some very expensive high end ones out there that actually adhere to the science but I don't see them being mass marketed like that. Try to find a forum about it lol. If we see a pic with your new model g/f we'll assume you found the jackpot.
Simply put: Any guy that is able to get girls and is not 13 won't buy that crap more than once (curiosity). Most guys that are buying it have problems that are way beyond the capabilities of a scent. The other few just needed a confidence booster that a good fragrance would cover.