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Audi being in the lead this early doesn't say much. Could it be a telling sign? Maybe, maybe not. Keep in mind that their lead is what, around 600-700 units? That's nothing because BMW/Mercedes can easily make that up with their volume sellers in one month:
March US Sales:
Audi A4: 2,497
BMW 3-Series: 7,741
Mercedes C-Class: 5,621
Keep in mind there are other factors as to why BMW is off to a slow start, they're at the beginning of a product cycle for some of their cars where as Audi is still mid-cycle. If I remember correctly, the E90 sales took off in the second and third years before levelling off for the LCI and towards the end of the product cycle. That's not to say the F30 is going perform the same but we haven't seen the potential yet.
I stick to my argument that it's a perspective thing. I'm not saying I agree but people just don't see Audi up there with BMW and Mercedes as much as the media hypes them up because if the general public believed they were, they wouldn't be struggling to keep up with the IS and ATS.
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