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'Corvette' desperately needs to be it's own brand at this point. It solves so many problems.
1) Having better qualified salesmen for dealing with such expensive and complicated cars and selling them to more discerning buyers.
2) The internal battle as to whether they abandon the car's front-engine roots to build a true world class competitor super car or stick with the traditional formula.
3) The question of how many Corvette models to have, and what powertrains to use. A family would allow hybrid/EV, other-than-V8 gas engines, AWD and other new technologies to be incorporated w/out tarnishing the name to purists.
4) It would allow Cadillac to focus on what they need to focus on- true all-out luxury cars. Building one-generation BMW's with subpar interiors and build quality is obviously not resonating with buyers. A 'Corvette' branded sedan would negate the need for Cadillac's models to be so sporty. Or the need for as many Cadillac sedans, period.
5) Tying back to #1, they could have their stores/specific showrooms that offer a better experience than what people are traditionally getting when they buy a Cruze or Malibu. A decent number of Corvette buyers have 0 interest in other Chevy models. Further separation from the Chevy brand would help entice buyers who usually buy import and/or premium brands.
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