Quote:
Originally Posted by Kampfer
You are correct in almost all cases... but you are taking into account only true car enthusiasts. There are a grip of people who buy "just for the name" regardless if the competition is faster, cheaper, or more luxurious. Come to southern California and see for yourself. I am guessing this is where BMW tries to accomodate the lowest common denominator.
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But that can't be right. If BMW is just peddling to the lowest common denominator, there would be no reason to develop something like the N54 engine. If all BMW wanted to do was maximize profitabilty on sales to people who care only about badge, they wouldn't have completely re-engineered the chassis and suspension for the E90 or developed the N54 engine. They did those things because they have to keep ahead of (or at least up with) the competition as the competition keeps inproving their performance cred.
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May 3, '07European Delivery, Redelivered on 6/11/07 - Monaco Blue/Beige, Steptronic, ZPP, ZCW, PDC, iDrive/Navi with RTTI, Logic 7, Xenons, HD Radio