Quote:
Originally Posted by HBspeed
^ Well said m630
BMW used to occupy a sort of middle ground between a boring luxury brand like Lexus and an exciting enthusiast brand like Porsche.
Nowadays BMW just looks like it wants to be Lexus of Germany.
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This is not exactly right. Toyota's new CEO is a sportscar enthusiast, and thanks to him today we have the worlds top supercar, the Lexus LF-A, and the worlds entry level lightweight sportscar, the Toytoa GT-86. And this is only the beginning. If the succes goes well thanks to the true enthusiasts, then some other cars may get added like MR-2 and Supra. The new Lexus GS is very promissing, so as the upcoming Lexus SC. And the Lexus IS-F has had some very good updates. And what happens if the next IS-F will still keep a NA V8 with D4-S when the next M3 get a turboed I6?
So to correct what you said, BMW wants to be like what Lexus was, and Lexus is becoming the new BMW.