Quote:
Originally Posted by Blipit_
It is not that don't have the cash. It is the bean counters not seeing the profit margins in a supercar project. They are already have a huge amount of R/D cost sunk in the i-program, which isn't going to turn a profit for a while. Bean counters want easy money, like from all the GT and Gran Coupe models.
Same situation going on with the 2-series. BMW M division fighting with the bean counters on whether the next gen 2-series should be rwd or fwd.
Time to face the facts, bean counters are running BMW right now.
|
Yep. Good short term for business, bad long term for the brand.
But they shouldnt build the supercar based on my thoughts since I probably wont be able to afford it. I do think theyre lacking a major halo car and the i8 is not it from a performance standpoint.