My friend's wife has been involved in an online gift service, similar to this.
They increase web traffic by paying Google to add them to the 'Sponsored Links', on the left side of the Google results page. When people search the word 'liquor' and 'gift', your site would pop up in the list. I'm not sure if you pay Google every time someone clicks or not. Unsure of details, but you may want to pursue that.
