Quote:
Originally Posted by Brunotheboxer
"M" used to mean something now it's a marketing ploy to seperate people from more of their money. As soon as BMW started to put the M badge on suv's that was the end of it.
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Before that people said BMW forgot what "M" meant when they shoved a V8 in one.
Before that people said that BMW forgot what "M" meant when they had the gall to put a SMG in one (granted, I've read nothing good about those gearboxes, but they've been replaced by the DCG units).
And while not specific to M, many people thought BMW had lost its why when they started turbocharging their cars.
Things change, usually for the better. The M SUV's aren't bad for what they are, Porsche and MB makes high performance versions of their SUV's, should BMW not want a piece of that action? They sell like crazy and make the manufacturers a ton of money.