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from Wiki:
Attempting to secure a record deal for Jay-Z, after being denied by several labels, they began pressing Jay's records, selling them out of their trunks and requesting time on mix radio; their record label was called Roc-A-Fella Records
In 1999, Damon Dash, Kareem "Biggs" Burke & Jay-Z launched the Rocawear clothing label. Since its launch Rocawear has announced annual sales of over $700 million.
In 2002 Roc-A-Fella Records announced they will be taking over US distribution rights for the Scottish, Armadale vodka, from the previous owner William Grant & Sons.
Trust me, when Rocawear came out everyone trying to get their hands on it. Sean John had started a year earlier and trust me, no one ever thought that if these guys sold clothing anyone would buy it.
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