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Originally Posted by hyperboost
most people would be so lost with all those options presented to them.
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True, but I think that's the value of the designer. They aren't just throwing books of samples at a buyer, they are helping make sense of it all.
My wife and I just redesigned our home, and there had to be literally millions of permutations of paint colors, fabrics, and finishes, but the designer spent about 4 hours with us and absolutely nailed the design.
I think some people might also be thinking there is only one combination of car interior and exterior they are happy with, and wading through all of the details to find that one combination would be impossible. But a great designer can make options that would otherwise be dismissed make perfect sense.
I think the program is great...for marketing if nothing else. People willing to put that kind of money into a car are shopping other car companies that already do this.