Quote:
Originally Posted by yamazaho
I have just returned from Taiwan (my hometown) and MOST of the 1ers I see are the sports hatch. To me those hatch looks fantastic and I don't see how I would not want one of those. 1ers are small enough that the sports hatch body makes it still look nimble and fun, I rather find the coupe version boring and ugly.
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Because in the US, a hatchback draws memory to station wagons, which in American pop culture were always depicted as "lame"
In Europe, they're very popular. I wish I could have one myself actually.
I don't see what the difference is between this and a 328, but it will definetly become the most popular 3 series sold in America. Tons of people who only want the badge, and not the driving pleasure.
BMW is losing its credibility as a performance driven company with the enthusiasts. The cars are just expensive for no reason now..
I recall that the general conception of Euro cars is that BMW is for the driving enthusiast, while Merc's (especially) and Audi's are for those looking for the creature comforts / luxury.
BMW is turning into Lexus. All luxury, no fun or inspiring cars.