[BEM-S4]

It's like anything else that's a service business of that sort, all about building up your network and letting your clients work for you through word of mouth referrals. Helps too if she's got a niche that she can attack. Maybe as a woman she relates well with single women who have unique needs compared to people who are married? If she were Asian, for example, maybe her language skills could make it easier for her to go after those who prefer to communicate in their native tongue and she could build a huge client base that way. Assuming you have a financial advisor ask them what they do, it's basically the same sort of cold calling client base business model. Those who do it well can do very well financially.