Wall Street Journal / Business / Ben Fritz Nov 24 2014
Redbox Raising DVD Rental Price by 25%
Prices to Rise to $1.50 a Night for DVDs, $2 for Blu-ray Discs Beginning Dec. 2
Redbox is raising its DVD rental price by 25%, in a move that could improve the company’s stagnant bottom line and help the Outerwall Inc. unit invest in new technology.
At the same time, Redbox is launching a recommendation engine similar to the one that has contributed to the success of competitor Netflix Inc. by steering customers to movies and TV shows they are likely to enjoy.
The last time Redbox raised its prices was in 2011, from $1 a night to $1.20 a night, with a nominal impact. Redbox President Mark Horak told the Journal he expects a similar decline with this latest price increase.
Redbox has had to deal with increasing competition from digital providers and is running out of locations to install kiosks. It also expects to end the year with 100 to 400 fewer kiosks in the U.S. and Canada than it had in 2013.
http://online.wsj.com/articles/redbo...-25-1416834062