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Losing the #1 crown doesn't mean anything to the customers. It's the brand (ultimate driving machine) and customer loyalty that will count at the end of the day. I will always by a BMW over a Mercedes or an Audi. It's my choice of automobile.
Yesterday I was at the local Porsche dealership because my brother-in-law was buying a used E46 M3 and he wanted me to check it out for him. The '05 E46 SMG has done 66k km and is a carbon black. He bought it.
I saw the new 911 Turbo S with chrono package and yellow stitching on black with special wheels already sold for A$500,000. Beautiful car but not practical.
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F86 X6///
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