I occasionally run into a nice bentley coupe about once a week and other great cars daily. Once I hit the highway, I know my car is nicer than 90% of others on the road. But, there is always a nicer or newer car, so I enjoy the 330i that I have and dont think about comparisons very much. As everyone here knows, a great deal of appeal of the BMW is the driving experience. BTW, your 330i