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We have identified customers who are interested in the Sports Activity Coupe Concept with more attention to compact and sportyness rather than a large coupe. It is here the Y1 will succeed because of it's intentions it's a hybrid of the X and Z series it wont be as raised as a conventional BMW SAV but it will have the looks of a Z series meaning strictly for two but with a very dynamic looking appearence.
Many have always liked the idea of a Xcoupe , but marketing were pushing for a larger premium models. The Y will strictly become a member of the 1er family .
BMW have now seen the need for expansion in your smaller , compact segment , because we are at the stage certainly in the current economic climate where downsizing is frequent and after the economic climate passes customers both old and new will be look for exciting more compact cars.
We have to think about the future and what will happen to the SAV? Y1 is an interpretaion of how we can think along those lines , new customers will evolve and want more versatility in their cars , these are future customers that today are being instructed on the environmental effect in regards to hybrids and electric powered automobiles.
Y1 will be a very dynamic car to drive and is purely aimed at young customers. As part of the next phase of Efficient Dynamics - Solar roofs will be featured to enable areas of the car to be regenerated. The Y1 will get a unique sliding Targa roof that will provide maximum exposure for the passenger compartment .
There are customers for every type of vehicle BMW offers . Even though the media claimed the X6 was a step too far we have proven them wrong and have outfooted our competitors but we know that in Design studios at Audi , Porsche and Mercedes-Benz they have there own interpretations of a Sport Activity Coupe ready to go and when things get clearer economically they will come to light.
There are customers for the 5er GT as there will be a customer base for the X1 plus there will still be customers for core models such as the 3er , 5er and so on.
Xcoupe always had a future but at BMW we like things to progress slowly we like to understand and we like to showcase creativity for the customer.
Everything begins with a clean sheet of paper but are never rushed , ideas that mature longer . We did say in 2001 that you will see this car on the road sometime in the future. Now almost a decade later that future is almost here.
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