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Originally Posted by Double Bubble
Umm, the purpose of doing business is to make PROFIT.
You cannot argue with that.
Also,
More money = more research and development therefore better cars and more choices.
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Yes, but there is a difference between short-term profits through cost-saving crap like this and long-term profits through maintaining the quality and individuality of your brand/marque. This is a very disappointing direction BMW is moving in and it will ultimately damage its core business!