Originally Posted by Iron Man
This is the biggest bunch of BS I have read in a long time. FWD car that drives like a BMW? So all the marketing BMW has shove down our throats about RWD being the Ultimate Driving Machine is nothing but lies?
This is nothing but a bean counter, brand dilution move by BMW. The Finance and MBA guys are taking over. I know they still will offer RWD cars, but these FWD cars are not "true" to the brand, and this is not good. Alienate enthusiasts and in the long run BMW will suffer. I remember reading articles about Honda losing its way/mojo, well it feels like BMW is following the same path.
Agree. I suggest BMW needs to create a new brand for FWD cars, sitting between MINI and BMW, to avoid diluting the BMW brand. They could use an older brand they already own from the Rover days such as Triumph
The other side of the story also needs considering. How big should a MINI be? The current MINI is large enough and anything larger is too big to be a real Mini. Again more brand dilution. The Countryman is far too large and stretches the MINI brand too far. They need a new middle brand.
2010 E90 335i M-Sport, 2005 E90 325i M-Sport, 2003 E60 520i, 2002 E46 330i Sport II, 2000 E46 325i Sport I, 1999 E46 318i, 1998 E46 323i SE, 1996 E36 323i SE, 1996 E34 518i, 1995 E36 320iA, 1994 E36 316i
Last edited by carl_d; 01-12-2013 at 03:20 PM.