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Sounds like it might be a good idea, although I know now I'll likely never use this service. Moreover, if the pricing shown in the pic above are comparable (when considering the exchange rate) to the US rates, I cannot imagine anyone would rent one for a "special occasion" for it'd be cheaper and more convenient -- always dropped off at the front door, no need to worry about weather or parking -- to hire a chauffeur, which runs around $55/hour and you pay only for the hours you are being driven.
That said, I'm sure there will be folks who will use the service and to that end, it should make for a nice, new revenue source for dealerships.
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Cheers,
Tony 
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'07, e92 335i, Sparkling Graphite, Coral Leather, Aluminum, 6-speed
Last edited by tony20009; 07-22-2012 at 08:45 AM..
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